Your turn
Run the Spine on a fresh case.
Write your answer using the seven moves. When you're done, reveal a model answer and compare your structure.
Product Sense
Design a product to help remote workers feel less isolated.
Model answer · structured on the Spine
ClarifyHelping people who already work remote feel connected day to day, not one-off events. Scope to a work tool.
UserThe fully-remote individual contributor with no local teammates, whose only contact is scheduled video calls.
PainNo low-stakes, ambient contact. Every interaction has to be booked, so the small moments that build belonging never happen.
IdeasAlways-on co-working audio rooms, a daily async check-in with photos, interest-based small groups, a tap-to-say-hi presence layer.
PrioritiseBuild the presence layer first. It hits the ambient-contact pain and needs no scheduling. Cut the audio rooms for now, they ask a lot of a shy user.
SuccessWeekly active connections per person. Guardrail: self-reported belonging, so we're not just driving pings that annoy people.
RecommendFor isolated remote ICs, ship a presence layer that makes saying hi effortless, measured on weekly connections with a belonging guardrail. Then test co-working rooms.